GRAPHICS & PRINTING

A second chance to be remembered

In our day-to-day lives as artists and entrepreneurs, we often talk to each other about our work, whether at the bakery, at art openings or at our children's sports clubs.

That's where the importance of paper communication media begins. Be memorable and end your conversation with a business card that the person you're talking to will want to keep.

I believe that a good business card should arouse curiosity and lead directly to your website. But it should also make your future customer want to keep it and contact you if necessary.

When I talk about visual communication, I'm also thinking about billboards. It's a medium for which you can be very creative, and which can be adapted to postcards, but you mustn't neglect it at all. Whether it's street or online advertising, it must be impactful and gather together all the relevant information you want to communicate to your audience?

"Give your prospects an unforgettable gift and appointment".

When I photographed newborns, my communication consisted of dropping off postcards in nursery stores, and I was very touched and proud to learn that some children stuck them on their class diaries and folders... My art was already on display...

"Don't waste an opportunity to make a good impression."

When you give something like a postcard or catalog to an admirer, who knows what will happen to it...